From the blurb: "Learn
the communication skills you can take to work today with Business
Result.
- Communicative syllabus provides pick-up-and-use business skills
-
Interactive Workbook on CD-ROM offers flexibility and self-study options
- Real-world case studies include the Expert View - professional
commentary from experts at Cranfield School of Management
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It so
happens that I was dithering recently between these two titles (Business
Result Intermediate and Business Result Upper-intermediate) for use
with a private business client, so I thought it would be a good
opportunity to share my thoughts about them in the review section on
Hotch Potch
English.
First
of all, these books are part of what Oxford calls a
super-series. It's the first time I've seen this term applied to ELT
and I found it rather intriguing. It turns out that instead of having as
many different styles of English course as there are flavours of
English, the publisher has opted for a single in-house style for three whole
series of books.
As well as the
Business Result family, which has five books from Elementary to
Advanced, there is the English Result series (Elementary to
Intermediate) and the Exams Result series (FCE and CAE) at the
time of writing this review, with other titles to follow in 2010.
In the constant battle
to invent new ways of selling (let's face it) pretty much the same old
stuff, year after year, I find this super-series concept quite cool. It
seems that Oxford have found an approach which they are
so confident in that they are willing to bet whole series of books on it,
along with the massive investment that entails.
So what are the book
actually like? Well very good actually. The layout is crisp and
fresh-looking, with just enough white space to allow the pages to
breathe without sacrificing the all important content.
Furthermore,
the chapter themes are bang up-to-date, without falling into the trap of
being too weird just to attract attention. My aforementioned client is
in charge of an important customer satisfaction project for a large
chemical company, so I was immediately attracted by the
upper-intermediate book's units Customer service and On
schedule, which deals with project management.
In her role as an
instigator of (not always welcome) change, the units on Change
and Motivation should be of strong interest, and the Ethical
business chapter covers a topic with is totally relevant to all
industrial companies today. On balance, in terms of topics covered, and
general level, I think I'll go with upper-intermediate for this
particular client, who found the listenings in the intermediate book too
easy.
Indeed, the
recordings at the intermediate level seemed unnaturally slow, but
this was almost the only weak point worth mentioning.
There
are sixteen 6-page units in each book, each of which finishes with an
interesting case study featuring a company relevant to the chapter's
main theme. Oxford has enrolled experts from the Cranfield
School of Management to provide authoritative commentary which adds
to the richness and authenticity of the section.
Regular Tip boxes
and in particular the useful Key expressions panels are welcome
inclusions and even more appreciated by both teachers and students alike
I imagine will be the two-page Practice files to be found at the end of
the book and which can be used for personal extra study/revision or
assigned for homework without the need for an additional workbook.
Which leads us on to the
CD-ROM which comes with the book and includes not only all the listening
material from the units but also provides an interactive workbook with
practice exercises, sample e-mails and tests for each unit and an
interactive phrasebank and glossary.
It
was high-time we got away from the ridiculous number of add-ons and
extras which seemed to be obligatory with every new English course. Of
course, most of them are still there, but at last they are supplied in a
single volume, giving the student the chance to finally get their hands
(eyes, ears, tongues...) on a large amount of relevant material with the
minimum of fuss.
There is, inevitably, a
teacher's book with a rather interesting addition in the form of a
Teacher Training DVD (which I haven't seen yet) which apparently
shows 'Business Result in action in the classroom'.
And finally, certainly
there's an accompanying web site which does feature some genuinely
useful free content, such as a well-designed needs analysis form, a
placement test and speaking test to help determine students' levels,
reading and writing files linked to the student's book, printable vocab
and useful expression cards, BEC exam practice files, a close maker,
and... well, you get the idea! Hat's off to Oxford and ten out of
ten for
effort I would say.
So in conclusion, if
you're looking for a modern, comprehensive and stimulating business
English course, with heaps of back-up materials, you may need to look no
further than this totally up-to-date offering from one of the leaders in
the field... and may the Business Results be with you.
© Sab Will /
Hotch Potch
English 2009
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